The IAB's mission is to create a sustainable future for the industry by bringing its members in collaboration to:

  • Tackle and address the big issues
  • Highlight what works and celebrate what digital advertising has to offer
  • Look to the future and help businesses to prepare

The IAB’s core departments cover research, regulatory affairs, events, training, and industry initiatives, the outputs of which are actively shaped by its members.

Sam Barker, Head of Partnerships said:

"We are proud to partner with the industry's leading body, pushing our industry forward through research, collaboration and ultimately, building a sustainable future for advertising. "
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Read more about the IAB here.