Sliide today announced a content agreement with its fourth operator customer in the USA.

Sliide today announced a content agreement with its fourth operator customer in the USA. This brings the company’s number of contracts across the continent to six (including two handset manufacturers).

Sliide enables MNOs and OEMs to own the mobile content experience by keeping subscribers within their proprietary domains through the provision of fully managed and customised white-label content services.

As well as MNOs and OEMs, Sliide’s service benefits multiple stakeholders including: content producers looking to increase readers/viewers/listeners; enterprises who want their mobile advertising to be more targeted and app developers seeking greater visibility across devices.

Sliide’s services include:

  • A pre-installed, personalized news services, now being used by subscribers in preference to established publisher apps such as CNN, CNBC and BBC. Users receive constantly updated stories in 130 languages, from 260 countries.
  • A rewards app that enables users to download and interact with games in return for receiving in-app currency - which can then be exchanged for data bundles, talk time or vouchers from 100+ retailers.
  • The app widget which recommends apps to users based on geography and their previous download history.

Sliide’s latest success in the US market follows a period of rapid growth for the company as the effectiveness of its service has become increasingly well-known. For example, MNOs that use Sliide’s service have seen a positive impact on their overall churn metric; and all of Sliide’s customers and partners have proceeded to full contract after initial trial – often widening the number of device SKUs the technology is distributed on and even adopting additional products post-launch.

“We are expanding rapidly and working with the world’s largest operators to bring eyeballs back into their domain. Our goal is for an appropriate version of our technology to be installed on every handset coming out of China - and to be the de-facto news and advertising software adopted by MNOs and OEMs."

Corbyn Munnik, CEO